The Fort Worth Stockyards recorded 1.8 million visitors during the recent World Cup tournament, marking a significant increase in tourism for the historic district. The location, often referred to as the "brick pitch," experienced a year-over-year visitation surge of more than 40% across the 39-day event period.
The Cowtown Coliseum achieved its highest attendance in history by selling over 55,000 rodeo tickets. Additionally, the twice-daily cattle drive saw a 36 percent increase in attendance compared to previous years.
The influx of tourists included several notable international and professional figures. Visitors to the district included Japan's Princess Takamado, the Prince of Jordan, members of the Czech National Soccer Team, PGA professional Nick Dunlap, and Banana Ball League player Joe Sperone.
The event also drew international soccer supporters who engaged with local culture. Fans from England were observed singing rodeo anthems, while supporters from Norway filled arena sections and sidewalks for their traditional viewing rows.
In related local news, the Arlington Museum of Art extended its "More Than a Match" exhibit through August. The museum noted that the extension was due to high visitor interest.
