Price Right Trees, a Fort Worth-based tree care provider, reported a 642% increase in leads and a 418% rise in organic website traffic after completing a local search engine optimization campaign. The results were published on the case studies page of the agency responsible for the work, Icepick Web Design & SEO.
The company employs ISA-certified arborists and offers residential and commercial services across the Fort Worth metro area. Its service list includes tree trimming, removal, pruning, planting, emergency storm response, and ongoing maintenance. The firm also operates a tree farm that supplies stock for planting projects.
Icepick Web Design & SEO began the engagement by auditing the client’s existing online presence. The subsequent strategy focused on improving local search visibility to help prospective customers locate the business more easily. The agency’s approach targeted specific search queries within Fort Worth and surrounding Tarrant County communities.
Nick Meagher, Founder and CEO of Icepick Web Design & SEO, noted that tree service is a highly competitive category in North Texas due to the high value and time-sensitive nature of many jobs. He stated that strong visibility in search results can assist local companies in competing for urgent service calls.
The technical execution of the campaign centered on three primary areas identified during the initial audit. First, the agency restructured the client’s Google Business Profile to align business categories, service descriptions, and photo assets with high-volume search terms. This included optimizing for specific queries such as "tree removal Fort Worth" and "emergency tree service" rather than relying on broad category listings.
